Dr. B.L.D. Seneviratne

Contact information

Extension
8305
Mobile
Primary Email
leelangas@uom.lk

Teaching and Administrative Activities

Teaching
  • IS2300 - Principles of Marketing
  • IS4300 - Marketing Management
  • IS3110 - Strategic Management
  • IS4320 - eBusiness Management and eMarketing
  • IS4310 - Business Studies

Research Activities

Key Research Areas
Cognitive mechanisms of advert message processing
Consumer science and neuromarketing
Consumer psychology of buying
Consumer behavior modeling using IT

Education and Training

Education
PhD in Marketing, University of Cantebury, New Zealand
MBA, Postgraduate Institute of Management University of Sri Jayawardenepura, Sri Lanka
B.Sc. in Marketing Management (Sp.)(Hons.), University of Sri Jayawardenepura, Sri Lanka
BIT (Hons) University of Colombo School of Computing, Sri Lanka